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Top Platforms for eCommerce website development


An eCommerce platform is a service that allows businesses to set up, launch, and host their online store. It equips them with the tools to manage their marketing, sales, and operations in the virtual world. eCommerce has shown to have a notable impact on business profit and sales. 

Each eCommerce platform offers a different set of features while giving the opportunity to sell products online, in the absence of any coding skills, a huge budget, or a degree in web design. They help build an online presence capable of scalable, long-term growth. The designs and features in these platforms are specific to digital commerce with tools like a website builder, payment gateway, inventory management, and marketing all built-in.

Top 5 platforms for e-Commerce:

According to G2, there are over 370 eCommerce platforms in the market, here we list down the top 5 platforms for e-commerce website development.

  1. Woo Commerce
  2. Magento
  3. Shopify
  4. Prestashop
  5. Big Commerce

We shall look into the top 5 platforms in detail, and analyze their Pros and Cons.

  • Woo Commerce

WooCommerce is an open-source, entirely customizable eCommerce platform for big and small-sized online merchants. Owned and developed by WordPress it offers users the functionality of WordPress plug-ins and ease of use is perfect for beginners.  It has a wide variety of themes and woo commerce plug-ins available, such as those available on Addify provide flexibility to a diverse user base.


  • Best for SEO
  • Free version good for many new businesses
  • Community of WordPress experts
  • Highly customizable
  • Realm of Marketing options
  • Plenty of integrations


  • Good hosting can be pricey
  • Can have problems in Scalability
  • Virtually zero support
  • You need extensions for simple stuff


Magento is a platform preferred by the eCommerce big guns like Nike, HP Inc., and The North Face. it is best for enterprise-level e-commerce as it requires development.

It was originally released in 2009 and then replaced by Magento 2.0 in 2015, it was purchased by Adobe in 2018, and now exists in two versions: Magento Open Source and Magento Commerce. 

Magento is an open-source platform that enables companies to decide their own hosts.

It is best for small-to-medium businesses that have the manpower and skill to build their own site. Comprising of a rich library of over 5,000 extensions many of which are available on Addify, a premium Magento 2 extension provider.


  • Powerful and feature-rich
  • Strong SEO
  • Established user base and community
  • Scalable and highly customizable
  • Choice of hosting software


  • Pricey themes.
  • Lagging Issues
  • Necessitates Development Skills
  • Virtually no support.
  • Requires storage space and memory for performance

3. Shopify

Shopify is one of the giants of the eCommerce world. A perfect platform for beginners it includes uncomplicated features, options for Amazon integration, Pricing plans, and hosting.

Shopify was initiated in 2004 and is now used by over 1 million businesses across 175 countries. Shopify’s business owners cover a range of sizes and industries. 


  • Swift load times
  • Convenient setup
  • Support by certified partners
  • Pricing Plans
  • Allows multiple channel and social selling
  • A variety of creative themes 


  • Poor SEO performance
  • Uncustomizable Checkout 
  • Applications can increase the cost
  • Developer required for advanced setting

4. Prestashop

Prestashop offers the best overall value for businesses. It is an open-source, cloud-hosted eCommerce platform. The free version is highly customizable, the dashboard is straightforward and easy to use, however, add ons can be costly. 

PrestaShop Ready is a hosted version that costs about 25 euros a month.

Founded in 2007 Prestashop requires some development skills to achieve the best results. This is where websites like Addify come in, that provide brilliant PrestaShop modules to answer all your development woes.


  • Variety of apps/integrations available
  • Strong SEO
  • Open-source and customizable
  • Self-hosted or platform hosted
  • Large and helpful community


  • Slow speed
  • Add-ons can be costly
  • Low third-party marketing integrations
  • Developer skills required
  • Hosted version lacks functionalities 
  • Cost of support

5. Big Commerce

BigCommerce is an eCommerce platform that operates on SaaS methodology. 

Big Commerce has options for a range of paid plans that offer professional reporting, ratings, review systems, and gift cards. Big Commerces’ premium features include state-of-the-art functionality, customization, along with high performance and convenient interface. The platform can be further enhanced by third-party applications. The tools offered make it a perfect fit for a diverse pool of industries.

BigCommerce was founded in 2009 by two Australians. It is now a global company with 750+ employees.It is the perfect choice for both established brands and new merchants.

The easy to use interface allows users to customize their online shop without having any coding experience using customizable templates. It also has a broad community of designers and developers that offer support.


  • Flexible and scalable
  • Excels with multi-channel selling
  • Strong SEO Performance
  • Fantastic Theme Designs
  • Comprehensive abandoned cart feature


  • No mobile apllication
  • Scalability can incur costs
  • It can be prone to bugs
  • Sales limits 


In conclusion there is a variety of platforms available to set up your eCommerce store online. Explore the top platforms mentioned above to find the one best suited to your eCommerce needs.

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